Melinda East (Focus Forward Executive Coaching) sitting in the autumn leaves

Empowering People Today, to Drive Innovation Tomorrow

In the world of Leadership it is the mission of Focus Forward to provide a trusted space to build and evaluate strategies with business leaders, to execute to their standards, and drive business performance through their teams. We are committed to our clients to build an environment that is safe, free of judgement, and based on real-time experience. We will work through the challenges of the day, week, month and year—whether it be business deliverables, team challenges, or individual hurdles. We meet you where you are and work together to leverage your capabilities to co-create tangible and realistic solutions.

We will travel together on a simplified path of assessment, discovery, co-creation and results. No two paths are the same—it’s ALL about YOU!

Nice to meet you!

My Name is Melinda East, CEC and Associate Certified Coach (ACC)™.

As a Certified Executive Coach and Mentor, I thrive to support Leaders and businesses to dig deep into the relationships of self, team, and shared results. We partner to find the possibilities of the future.

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 What We Do

Support for Leaders & Businesses

Focus Forward thrives through the dedication and passion I have for effective, supportive and transformational leadership.

Trust in me and my services and we will work to build solid, innovative leaders which deliver better business performance in times of growth and change.

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Our Signature Service

Executive Coaching Services

As an Executive Coach, I am in service to you as Leader. I partner with you to focus on assessment, discovery, and forward actions. We leverage your strengths and capabilities as a Leader to solidify how you show up for yourself, your teams, and your networks to drive performance.

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What Executive Coaching Can Offer You:

  • New Perspective

  • Recognizing when you’re ‘stuck’ and getting ‘unstuck’

  • Clarity

  • Solutioning focused on what works for you

  • Accountability

  • Thinking Partner

  • Clarity of your role in the 3 key factors of business performance: You, Your Team, and Results

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Data Management Mentorship

As a Data Management Mentor, I support Leaders and Data Professionals to simplify data challenges within their existing environments. We will co-create winning data strategies that make sense.

What Data Management Mentorship Can Offer You:

  • New perspective

  • Fit for purpose solutioning

  • Solidifying Return on Expectation ROE to link to tangible ROI

  • Understand the PEOPLE side of data and what does change look like

  • Sustainable data foundations to enable digital innovation and technologies

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Let’s Work Together

Please consider scheduling some time with me for a discovery connection where we can talk candidly of where you’re at and what you’re looking for. If I’m not the right fit, it is likely I may be able to connect you to someone who is.